Mostly in my head or through conversations on WhatsApp
B
I use a notebook or basic paper records
C
I use spreadsheets (Excel or Google Sheets) for some things
D
I use a digital tool or app specifically for managing part of my business
Can customers currently buy from you or book your services online?
This includes payment via mobile money link, WhatsApp order + pay, or any online checkout.
A
No — all sales happen in person or by cash only
B
Customers message me to order but payment is still in person or cash transfer
C
I accept mobile money payments (MTN, Airtel, etc.) and share payment links
D
I have a proper online checkout or booking system customers use regularly
How do you communicate with customers after a sale or enquiry?
Think about follow-ups, confirmations, reminders, and customer support.
A
I don't have a system — customers contact me when they need something
B
I follow up manually through WhatsApp or phone calls
C
I have a WhatsApp Business profile with some automated messages or a catalogue
D
I use email sequences, broadcast lists, or a CRM to manage customer communication
How well do you know your business numbers right now?
Think: monthly revenue, number of customers, best-selling product, profit margins.
A
I have a rough sense but couldn't tell you exact figures
B
I track some things (like cash in/out) but not consistently
C
I keep basic records and review them occasionally
D
I track my key numbers regularly and use them to make decisions
How confident are you using digital tools for your business?
Be honest — there are no wrong answers here. This helps us understand where you're starting from.
A
Not confident at all — I find most tech tools confusing or overwhelming
B
I can use basic apps (WhatsApp, Facebook) but struggle with anything more complex
C
I'm fairly comfortable with digital tools and willing to learn new ones
D
I actively seek out and adopt new digital tools for my business
Where is your business right now?
A
I have a business idea I'm still planning and haven't started yet
B
I've recently started — I have some customers but it's still early days
C
I've been running my business for 1+ years and want to grow it further
D
I have an established business but I'm struggling to keep up or scale
How much time can you realistically commit to structured learning each week?
The WIDB programme is 1 week of live sessions (2 hours/day) plus some self-paced work.
A
Less than 2 hours a week — I'm very stretched right now
B
About 2–5 hours a week if I plan ahead
C
5–10 hours a week — I'm ready to commit to something structured
D
More than 10 hours — this is a priority investment I'm making in my business
What is your biggest challenge in growing your business right now?
A
Finding and reaching new customers online
B
Understanding and using digital tools — it feels overwhelming
C
Managing orders, payments, and customer records in a more organised way
D
Knowing which numbers matter and what they mean for my business decisions
What do you most want to achieve by going digital?
A
Attract more customers and increase my sales
B
Spend less time on admin and run my business more efficiently
C
Build a more professional, credible presence that clients trust
D
Make better business decisions based on data, not just gut feel
Digital Readiness Scorecard
Women in Digital Business Programme
0
out of 32
Scored across 8 capability questions · Q9 & Q10 shape your recommendations
Your Biggest Gap
What To Do First
Your Digital Readiness Profile
Your Top Priorities
Your Answers at a Glance
Your 30-Day Digital Starter Plan
About the Women in Digital Business Programme
The Women in Digital Business (WIDB) programme is a structured, live training programme developed for women entrepreneurs across Africa who want to grow their businesses using digital tools — without needing a tech background.
The programme is backed by the International Labour Organization (ILO), ITC, and Microsoft, and awards an internationally recognised certificate on completion.
Format 1 week of live sessions (2 hrs/day) + self-paced work
Who it's for Women-owned SMEs at any digital stage
Cost Subsidised · Visit cynthiakambobe.com/widb for current pricing
Certificate ILO/ITC/Microsoft-backed on completion
Apply or learn more: cynthiakambobe.com/widb
ILO / Microsoft Accredited
Ready to go from digital chaos to digital confidence?
The Women in Digital Business programme gives you a structured, hands-on path through every area your scorecard just assessed — with live coaching, a real certificate, and a community of women doing the same work.
